When it comes to the world of celebrity watches, it’s fascinating to realise that top watch brands promote their brand by “partnering” with famous celebs.  Whether the average man decides to purchase an Omega watch simply because George Clooney wears one, or a TAG Heuer because Leonardo DiCarprio loves the brand, is hard to tell.  One would have thought that the final decision would be made more on looks and technical specifications!

But regardless of how much celebrity endorsements influence sales, let’s see who’s wearing what in the world of male celebrity watches.

celebrity watches

Tom Cruise is often seen sporting a Bremont ALT-1C from the British brand founded by 2 former aircraft designers.  The watch is designed to resemble traditional instruments of an aircraft, which may well be why Cruise, as a pilot himself, is drawn to this brand.  He’s also a fan of the Royal Oak Offshore GP Singapur from Aduemars Piguet which has a bold red dial – definitely a statement piece.

John Travolta is another pilot who appears to choose his watch to reflect his passion for flying.He has been a brand ambassador for Breitling aviator watches since 2001 and his love of this brand still persists.

Read more about John Travolta’s love of Breitling aviation watches here

David Beckham was named an ambassador of Breitling in 2012, and was given a Breitling Transocean Chronograph Unitime Worldtime watch.  However in 2017 it was time to change ship, and he became a global ambassador of Tudor, attracted as he stated, by “the history of the brand: one of adventure, pioneer diving and daring expeditions. I was instantly hooked.”

Tiger Woods could be perceived as a little fickle when it comes to his watch brand ambassador status. Originally he partnered with Tudor who created the Tudor Tiger Prince in his honour. Then he switched to TAG Heuer, and nowadays, he has sponsorship from Rolex and is seen sporting a Rolex Sea-Dweller.

Leonardo DiCarpio has been an ambassador of TAG Heuer since 2009, and is often seen wearing the Tag Heuer Carerra Chronograph.  He is a huge supporter of the environmental efforts made by Tag Heuer to reduce their carbon footprint, and was involved in a co-design project of the Aquaracer 500M as an initiative to raise money for the Natural Resources Defense Council and Green Cross International.

Read more about the green project of TAG Heuer here

George Clooney has been an Omega ambassador since 2007. According to the website, Omega watches are a tradition in the Clooney family.  George has been spotted wearing a range of luxury Omega watches, and at the recent wedding between Prince Harry and Meghan Markle in the UK, he was seen sporting the super stylish Omega Trésor Master Co-axial.

Orlando Bloom had an impressive watch collection until 2009 when it was stolen from his home by a teenage gang.  They got away with rare Rolex watches including a vintage Milgauss 6543, GMT-Master 1675 and an Explorer II 1655 worth half a million US dollars. However this tale has a happy ending – the thieves were caught, and the watches returned to Bloom.

Read more about Orlando Bloom’s watch collection here.

Kevin Hart, the much loved American comedian and actor appreciates the fine things in life and has an enviable watch collection, including many Rolexes, Patek Philippes and watches from Audemars Piguet.


Whether you believe celebrity endorsements result in more sales for luxury brand watches or not, the watch choices of the male celebs above will make many of us green-eyed and more determined than ever to one day own one of these amazing celebrity watches.

Discover more celebrities who are ambassadors of luxury brand watches here.