What Makes a Luxury Watch So Expensive?

Many people look at the world of luxury watches with a degree of incredulity; why exactly would you pay hundreds, or even thousands, of pounds for a watch when you can get something that functions perfectly well for so much less? Well there’s no one answer to that question, but instead there are several contributory factors that make these timepieces so pricy. Here are a few of the primary explanations outlined:

History and Tradition

Many luxury watch brands have literally hundreds of years of experience when it comes to quality watchmaking. This adds almost unlimited prestige to their watches, meaning that, although these timepieces clearly cost more, they are true status symbols for the wearer to access. Even the most popular of ‘designer’ watches simply cannot command this sort of universal respect., and thus they are always going to be a cheaper, yet less acclaimed, option. Read more

The Complex World of Watch Movements

As we saw in our last blog, the world of watch movements is becoming ever more complex, with the new Omega Master Co-Axial escapement representing the latest development in this field. However, Omega is by no means the only brand name to be producing constant innovations in the world of horological mechanisms. For example, the new Tag Heuer Calibre CH 80 movement formed an integral part of their release at this year’s Baselworld watch and jewellery fair. Boasting an 80 hour power reserve, this miniscule monument to engineering is only 6.5 mm thick, and consists of a staggering 233 parts. With a vertical clutch system to ensure unparalleled precision, this is yet another movement that is truly worthy of being called ‘state of the art’. Read more

Omega Surprise Fans at Baselworld 2014

Omega enthusiasts probably thought that Baselworld would hold relatively few surprises for them, as the iconic Swiss manufacturer had already revealed a substantial assemblage of watches even before Baselworld 2014 began in earnest. However, such an opinion ultimately proved to be entirely wrong, as the pre-featured Omega watches for Baselworld proved to be just the tip of the iceberg. Read more

Tag Heuer Grabs Attention at Baselworld

Baselworld is the equivalent of Christmas for any true watch fanatic, and is a culmination of all of the best developments that have come to light over the year. Over 2000 exhibitors from 45 different countries descend on Basel in Switzerland, and display the best jewellery and watches that they have to offer. Any watch manufacturer worth their salt is there, and many of the biggest watch manufacturers will reveal their latest models over the course of the event. Read more

New Omega Watches Await Baselworld Unveiling

With only days to go until the start of the prestigious Baselworld 2014 watch and jewellery fair, many watch enthusiasts are eagerly waiting upon the very latest releases that will doubtless be unveiled very soon. For Omega aficionados though, the sensation is somewhat different, as they already know exactly what is on the horizon, and are simply waiting to see it revealed ‘in the flesh’, so to speak. Read more

Keeping Up With Rolex

With the prestigious Baselworld 2014 watch and jewellery fair only a matter of weeks away, Rolex enthusiasts around the globe are eagerly awaiting the latest news from this worldwide watchmaking titan. Baselworld invariably showcases the most exciting luxury timepieces to be released each year, and news from various other watch brands, such as Omega, has already begun to filter through to the public. With watches such as the Omega Speedmaster Mark II confirmed for Baselworld, Rolex aficionados are patiently awaiting a similar unveiling from their own favoured watch manufacturer. Read more

Watch Care Tips: TAG Heuer

Your TAG Heuer watch is truly a luxury item, so understandably you’ll want this terrific timepiece to last as long as possible. All models from the TAG Heuer brand are exceptionally durable and robust. However, taking the time to care for your watch properly will ensure that it keeps looking fantastic and works as accurately as possible. As specialists in watch repair, we’re going to share our knowledge with you to try to ensure that your luxury time piece lasts a lifetime.

Everyday Tips

  • When setting the time you should ensure that your watch is dry.
  • Do not change the date between 20.00pm and 04:00am.
  • Be exceptionally careful when moving the crown and, when putting the crown back in, ensure that it is screwed down carefully to preserve the water resistance of the product.
  • Keep your watch away from magnetic fields when it’s not being worn; devices like mobile phones and speakers can affect the performance of the watch.

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Omega Watch – The Official Time Keepers of the Olympics

With the Sochi 2014 Winter Olympics exciting spectators all over the world, you can’t fail to be impressed by the sporting brilliance and techniques that these athletes reach. Especially observant fans will most likely have noticed the horological brand, which signifies Omega’s official involvement, as they are serving as the designated timekeeper for these games. Omega has been busy during these winter games as they have introduced new timing equipment for the ice hockey. Read more

Rolex: A Watch of Luxury

Rolex is truly a watch of luxury; the brand is famous for outstanding performance, innovative watch engineering and exquisite design. The brand was founded in London in 1905 by Hans Wildorf and Alfred Davis, however moved its head quarters to the luxury watch capital of the world, Switzerland in 1919. Every watch manufactured by the brand is certainly a masterpiece in design and watch technology.

Rolex Submariner-Date model 16610, with a water resistance of 300 meters. This model was first produced in 1989. Read more

Tag Heuer: A Triumph in Design

Since 1860 Tag Heuer have been creating luxury watches famous for precision engineering, superior quality and distinctive design; it is this that makes this famous Swiss watch brand a first class leader in the world of watches. Tag Heuer have a long standing relationship with F1, having worked with both Ferrari and Mclaren, thanks to their unique aesthetic qualities, innovative technology and impeccable performance. The brand has an undeniable passion for excellence and elegance that leads to stunning luxury timepieces; every single watch is truly a masterpiece. Read more